Amcor joins Digital Watermarks Initiative to improve packaging recycling

HolyGrail 2.0 is a pilot project facilitated past the European Brands Clan

Packaging major Amcor earlier this month announced its membership of the Digital Watermarks Initiative 'HolyGrail 2.0', which brings together over 85 companies and organizations beyond the packaging value chain, including key customers and industry peers.

HolyGrail ii.0 is a pilot project facilitated past AIM, the European Brands Association, with the objective to prove the viability of digital watermarking technologies for accurate sorting and, consequently, college-quality recycling. It builds on initial research by Amcor'southward partner, the Ellen MacArthur Foundation, into innovations to amend mail-consumer recycling.

"This initiative is a articulate example of how innovative technology and participation from stakeholders across the total value concatenation has the potential to better recycling globally and protect the environment," said Peter Konieczny, Amcor'southward chief commercial officer.

Amcor has pledged to making all its packaging recyclable or reusable by 2025. "Every bit function of that commitment, HolyGrail ii.0 and other airplane pilot projects are important in ensuring that recyclable packaging developed in the industry is retained in the value chain and can be reused for hereafter products and kept out of the natural surroundings," information technology said.

Alongside its partnership activities, Amcor said it is committed to developing more sustainable products for its customers and consumers. The company is leveraging its calibration and cartoon on R&D, with more than than United states of america$ 100 one thousand thousand (approximately Rs 735 crore) annual investment and hundreds of professionals working to create new responsible packaging solutions, it said.

Tardily concluding calendar month, Amcor announced it has joined the The states Plastics Pact, a collaborative, solutions-driven initiative to create a path forrard to a circular economy for plastics in the United states past 2025.

The US Plastics Pact is focused on four goals intended to drive meaning systems change by unifying various cantankerous-sector approaches, setting a national strategy, and creating scalable solutions. The showtime Due north American Pact of its kind, the US Plastics Pact is a collaboration led by The Recycling Partnership, World Wildlife Fund (WWF), and Ellen MacArthur Foundation.

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Source: https://packagingsouthasia.com/application/amcor-joins-digital/

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